Betsy Bugg Holloway
Vice President for Marketing and Communication
Marketing and Communication
Betsy Bugg Holloway serves as Vice President for Marketing & Communication and Professor of Marketing for Samford University. In this role she has responsibility for all marketing and branding initiatives across the operations of Samford University. Prior to assuming this role, Dr. Holloway served as the Dwight Moody Beeson Chair of Business and Hackney Family Research Fellow in the Brock School of Business. She teaches courses in both the undergraduate and graduate programs, and was the founding academic director of the Brock Scholars Program, the undergraduate honors program in the school. Dr. Holloway earned her B.A. degree from Vanderbilt University, an M.B.A. degree from Samford University and her Ph.D. in marketing from the University of Alabama.
Dr. Holloway's research interests include services marketing, consumer behavior and reputation management. Since entering higher education she has published more than 60 peer-reviewed academic articles, book chapters, and conference proceedings and she regularly presents her research and lectures in the U.S. and abroad. She served previously as a Visiting Professor at Kiev Business School, University of Jordan, and Beijing Institute of Technology. Holloway is the immediate past president (2010-2012) of Omicron Delta Kappa national leadership honor society, which operates on more than 300 college and university campuses today. She is an active member of the American Marketing Association, the Academy of Marketing Science, and the Society for Marketing Advances, and she serves on the editorial review boards of two academic journals, Journal of Marketing Theory and Practice and Services Marketing Quarterly.
Prior to her academic career, Dr. Holloway worked and lived in Japan and was employed by a global pharmaceutical firm, Scandipharm Inc. (now Aptalis). She most recently served as the company's director of international business development and managed global offices in Argentina, Denmark, Switzerland and the United Kingdom.
Within the community, Holloway serves on the board of directors for the Rotary Club of Birmingham, the Public Affairs Research Council of Alabama (PARCA), YWCA of Central Alabama, Scholarships for Kids, and the Alabama Symphony Orchestra. Holloway is a graduate of both Leadership Birmingham and Momentum, and was a 2011 Fellow of the Aspen Institute. She is an ordained elder and active member of Independent Presbyterian Church. Holloway is married to a Samford alumnus, Jimmy Holloway, and they have two daughters, Brooke and Bebe.