Betsy Bugg Holloway serves as Vice President for Marketing and Communication for Samford University and Professor of Marketing in its Brock School of Business. In this role she serves as Chief Marketing Officer and provides leadership for marketing and branding initiatives across the university’s operations including oversight of university communication, publications, web services, broadcast and social media, photographic services, licensing and trademarks, and creative services. She previously served as the Dwight Moody Beeson Chair of Business and Hackney Family Research Fellow in the Brock School of Business. She has taught in both the undergraduate and graduate programs and was the founding academic director of the Brock Scholars Program, the undergraduate honors program in the school. Dr. Holloway earned her B.A. degree from Vanderbilt University, an M.B.A. degree from Samford University and her Ph.D. in marketing from the University of Alabama.
Dr. Holloway's research interests include services marketing, consumer behavior and reputation management. Since entering higher education she has published more than 65 peer-reviewed articles, and she regularly presents her research and lectures in the U.S. and abroad. She served previously as a Visiting Professor at Kiev Business School, University of Jordan, and Beijing Institute of Technology. Holloway is a past president (2010-2012) of Omicron Delta Kappa national leadership honor society, which operates on more than 300 college and university campuses today. She is an active member of the American Marketing Association, the Academy of Marketing Science, and the Society for Marketing Advances, and she serves on the editorial review boards of two academic journals, Journal of Marketing Theory and Practice and Services Marketing Quarterly.
Prior to her academic career, Dr. Holloway worked and lived in Japan and was employed by a global pharmaceutical firm, Scandipharm Inc. (now Aptalis Pharma Inc.). She served as the company's director of international business development and managed global offices in Argentina, Canada, Denmark, Switzerland and the United Kingdom.
Within the community, Holloway currently serves as president of the board of directors for Public Affairs Research Council of Alabama (PARCA). She previously served as president of the Rotary Club of Birmingham and as a founding board member and board chair of Scholarships for Kids. She serves as a commissioner for the national Council for Christian Colleges & Universities (CCCU). Holloway is a graduate of both Leadership Birmingham and Momentum, and was a 2011 Aspen Institute Ideas Festival Scholar. She is an ordained elder and active member of Independent Presbyterian Church. Holloway is married to a Samford alumnus, Jimmy Holloway, and they have two daughters, Brooke and Bebe.