Betsy Bugg Holloway
Vice President for Advancement and Marketing, Professor of Marketing
Advancement and Marketing
304 Dwight and Lucille Beeson Center

Betsy Bugg Holloway serves as Vice President for Advancement and Marketing for Samford University. She provides leadership for the university’s philanthropic initiatives, including fundraising, corporate partnerships, charitable foundations, annual giving, and capital development. Holloway also serves as the university’s chief marketing officer and provides strategic leadership for marketing and branding initiatives across the university’s operations.

Before joining the university’s administration, Holloway served as Professor of Marketing, Dwight Moody Beeson Chair of Business and Hackney Family Research Fellow in Samford’s Brock School of Business. She served previously as a Visiting Professor at Kiev Business School, University of Jordan, and Beijing Institute of Technology. Holloway has published more than 65 peer-reviewed academic articles and her scholarship has been honored by Emerald Literati Network. Prior to her academic career, Holloway lived in Japan and was employed by a global pharmaceutical firm, Scandipharm Inc. (now part of Adare Pharma Solutions) and served as the company’s Director of International Business Development with oversight of global operations and offices in Argentina, Canada, Denmark, Switzerland, and the United Kingdom.

Holloway has served in a number of leadership roles in higher education. She represented her class as a member of the Vanderbilt University Board of Trustees. She served as national president for Omicron Delta Kappa national leadership honor society, which operates on more than 300 college and university campuses. Holloway currently serves as a commissioner for the Council for Christian Colleges & Universities and as an advisor for East African Christian College in Kigali, Rwanda. She was recognized as a 2011 Aspen Institute Ideal Festival Scholar and is a graduate of the American Academic Leadership Institute’s Executive Leadership Academy. 

Holloway has a long record of community and civic service. She is a past president of the Rotary Club of Birmingham and served as president and board chair for the Public Affairs Research Council of Alabama (PARCA), Scholarships for Kids and the IPC Foundation. Her previous community board service includes Alabama Symphony Orchestra Endowment, Alabama Ballet, American Red Cross, YWCA, and the Birmingham Sister City Commission. Holloway is a graduate of Leadership Birmingham, Momentum, and Leadership Alabama. She is actively involved in the corporate community and serves on the board of directors for ServisFirst Bank and Blue Cross and Blue Shield of Alabama.

Holloway earned her BA degree from Vanderbilt University, an MBA from Samford University and her PhD in marketing from University of Alabama. She is married to Jimmy Holloway and is the proud mother of two adult daughters.