Posted by Matt Sullivan on 1999-07-20

Samford University Director of Athletics Bob Roller announced Tuesday the hiring of Alan Verlander as Associate Athletic Director of External Operations.

Verlander, a 1994 Samford graduate who lettered three years in baseball, previously worked two years for Host Communications in Atlanta, Ga., where he was responsible for selling corporate partners for the SEC, the Big XII Conference and all of the colleges and universities directly represented by Host Communications.

"Alan's experience with national collegiate sponsorships with Host Communications and the Gator Bowl, coupled with the fact that he is a Samford graduate and former student-athlete, gives our athletics department a great boost in this area," Roller said.

Verlander developed the Music City Bowl property while at Host, which included securing a title sponsor, additional corporate sponsors, a national radio network, the official Web site and the souvenir game program.

Prior to working for Host Communications, Verlander worked for the Gator Bowl where he was the Director of Marketing and Operations. While at the Gator Bowl, he directed all sales of corporate sponsors, which totaled over $1.8 million.