Posted by Tully Taylor on 2011-10-27

Dr. Betsy Holloway, Samford University’s Dwight Moody Beeson chair of business and associate professor of marketing, traveled to Reim, France, July 20-23 to present at the Academy of Marketing Science World Marketing Congress.

            Holloway presented a research project titled, “Responding to Customers 'Gray' Requests: The Service Employee Dilemma,” with coauthors Dr. Sijun Wang from Loyola Marymount University and Dr. Sharon Beatty from the University of Alabama. 

            “This presentation highlighted the first phase (qualitative data) of an ongoing research project we have underway, and highlighted data we gathered last year in cooperation with two Alabama-based companies,” Holloway said.


            Holloway is also a member of the Academy of Marketing Science, which promotes the advancement of marketing internationally through leadership and maintaining a level of excellence.


            Holloway joined Samford’s faculty in 2002.


Samford is a leading Christian university offering undergraduate programs grounded in the liberal arts with an array of nationally recognized graduate and professional schools. Founded in 1841, Samford is the 87th-oldest institution of higher learning in the United States. Samford enrolls 5,791 students from 49 states, Puerto Rico and 16 countries in its 10 academic schools: arts, arts and sciences, business, divinity, education, health professions, law, nursing, pharmacy and public health. Samford fields 17 athletic teams that compete in the tradition-rich Southern Conference and ranks 6th nationally for its Graduation Success Rate among all NCAA Division I schools.