Holloway Presents at World Marketing Conference
Posted by Tully Taylor on 2011-10-27
Dr. Betsy Holloway, Samford University’s Dwight Moody Beeson chair of business and associate professor of marketing, traveled to Reim, France, July 20-23 to present at the Academy of Marketing Science World Marketing Congress.
Holloway presented a research project titled, “Responding to Customers 'Gray' Requests: The Service Employee Dilemma,” with coauthors Dr. Sijun Wang from Loyola Marymount University and Dr. Sharon Beatty from the University of Alabama.
“This presentation highlighted the first phase (qualitative data) of an ongoing research project we have underway, and highlighted data we gathered last year in cooperation with two Alabama-based companies,” Holloway said.
Holloway is also a member of the Academy of Marketing Science, which promotes the advancement of marketing internationally through leadership and maintaining a level of excellence.
Holloway joined Samford’s faculty in 2002.
ABOUT SAMFORD UNIVERSITY -- Samford University is a premier nationally ranked private university deeply rooted in its Christian mission. Founded in 1841, Samford is the 87th oldest institution of higher education in the United States. U.S. News & World Report ranks Samford 3rd among regional universities in the South. Samford enrolls 5,509 students from 45 states, the District of Columbia and 29 other countries in its 10 academic units: arts, arts and sciences, business, divinity, education, health professions, law, nursing, pharmacy, and public health. Samford also fields 17 NCAA Division I teams that compete in the tradition-rich Southern Conference.