Posted by Philip Poole on 2011-07-08

Brad Radice has been named director of media relations at Samford University effective July 11.

Radice, a 1999 Samford graduate, has been sports director for WIAT-TV, the CBS affiliate in Birmingham. He began work at the station in 2000 recently was named Alabama sports anchor of the year by the Associated Press.

"It was a fantastic 11-year run with CBS 42 but when the opportunity arose to use my creativity at Samford University I couldn't resist,” Radice said. “My family is extremely excited to join the Bulldog family and spread the word about a school I so dearly love."

At Samford, Radice will lead a newly-created team in the office of marketing and communication that will cultivate and maintain contacts with external media, coordinate the university’s social media efforts, produce video news releases for the university and provide other editorial support. For the past two years, Radice had volunteered as on-air host for "The Samford Chronicle," a monthly video newsmagazine produced by the university.

“Brad brings a great passion for his alma mater to this new role,” said Philip Poole, Samford’s executive director of marketing and communication. “As Brad and I have developed both a professional and personal friendship over the last few years, I realized that he was just the right person for this job. The university will benefit from extensive experience in broadcast media to help tell the Samford story in creative ways in the increasingly diverse media world.”


Samford is a leading Christian university offering undergraduate programs grounded in the liberal arts with an array of nationally recognized graduate and professional schools. Founded in 1841, Samford is the 87th-oldest institution of higher learning in the United States. The Wall Street Journal ranks Samford 1st nationally for student engagement and U.S. News & World Report ranks Samford 66th in the nation for best undergraduate teaching and 104th nationally for best value. Samford enrolls 5,683 students from 47 states and 19 countries in its 10 academic schools: arts, arts and sciences, business, divinity, education, health professions, law, nursing, pharmacy and public health. Samford fields 17 athletic teams that compete in the tradition-rich Southern Conference, and ranks 6th nationally for its Graduation Success Rate among all NCAA Division I schools.