Samford University and the Licensing Resource Group (LRG) announced that they have formed a partnership that will have LRG oversee an all-new Samford University licensing program. The agreement goes into effect on July 1.

Included in the agreement is a new Samford University style guide for vendors, a revised royalty rate and the introduction of new vintage marks that will be introduced later this year.

"Partnering with LRG is important for us because of the national scope that they bring while continuing the work in our own backyard. This partnership will provide much needed revenue for the University in addition to creating more outlets for our fans to purchase officially licensed Samford merchandise as well as additional choices in Samford merchandise," said Samford Director of Athletics Martin Newton.

"LRG is proud to partner with a great brand like Samford University to help promote its rich tradition of academic excellence and athletic success," said Wil Spires, Vice President of LRG. "We look forward to our partnership with the University, its licensees and retailers to aggressively promote and grow the Samford brand."

"We would like to thank Wil and the entire LRG team for partnering with us as we look to aggressively grow our licensing for the University," said Don Scott, Samford Athletics Director of Marketing and Licensing. "I would also like to thank Senior Associate Athletic Director of External Affairs Marvin Julich and Samford Executive Director of Marketing and Communication Philip Poole for all their help as we look to grow our licensing program."