Published on December 2, 2013 by William Nunnelley  

Samford University is participating in the second annual #GivingTuesday program Dec. 3 by encouraging alumni to take part in the national campaign to give back to nonprofit organizations after two days of Thanksgiving weekend holiday shopping.

The national program was created by New York's 92nd Street Y to encourage giving to nonprofit institutions including educational nonprofits such as Samford.  The university will email its alumni to remind them of the importance of giving back to Samford by making a gift.

"When Samford alumni, friends, students and employees give back, it ensures that we can continue to provide the Samford experience, making it even better for current and future generations of students," said Kimberly Cripps, Samford's director of annual giving.

#GivingTuesday began in 2012 with more than 2,500 recognized giving partners from 50 states taking part.  The efforts produced a 53 percent increase in giving over the Tuesday following Thanksgiving in 2011.

To make a gift to Samford, please respond to the #GivingTuesday email or contact