NASCAR Executive Encourages Business Students, Discusses Crisis Management

Published on October 8, 2014 by Philip Poole  
Mike Verlander

By Cassady Weldon

What a student learns in the classroom will be applicable in the business world, a NASCAR executive told students in Samford University’s Brock School of Business. 

Mike Verlander, vice president of sales and marketing for Stewart-Haas Racing (SHR), was on campus Oct. 3 for a sports marketing lecture sponsored by Samford’s American Marketing Association chapter.

Verlander presented a case study on Danica Patrick, a driver for the SHR team, and discussed crisis management in a sport where accidents are inevitable.

SHR is the title-winning NASCAR Sprint Cup Series team co-owned by three-time Sprint Cup champion Tony Stewart and Gene Haas. The team consists of four drivers: Kevin Harvick, Tony Stewart, Danica Patrick, and Kurt Busch. SHR operates in a 280,000-square-foot shop based in Kannapolis, N.C.

Verlander, a 2003 Samford journalism and mass communication graduate, enjoys coming back to his alma mater and said he hopes that he is able to show students how he has applied what he learned at Samford.

“So much of what you focus and study for tests, you’re actually going to use. It’s applicable and transferable to a job,” said Verlander. “There are aspects of what everyone is doing on campus that will be applied at some point to your income."

Clifton Eason, assistant professor of marketing, said, “The Samford chapter of the American Marketing Association is pleased to have brought in a speaker from a nationally recognized brand. The topics covered today are issues that marketing professionals come into contact with on a regular basis, and this was a great opportunity for our students to see "real world" application of the concepts we introduce them to in the classroom.” 

Cassady Weldon is a journalism and mass communication major and news and feature writer in the Office of Marketing and Communication.

 

 

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ABOUT SAMFORD UNIVERSITY -- Samford University is a premier nationally ranked private university deeply rooted in its Christian mission. Founded in 1841, Samford is the 87th oldest institution of higher education in the United States. U.S. News & World Report ranks Samford 3rd among regional universities in the South. Samford enrolls 5,509 students from 45 states, the District of Columbia and 29 other countries in its 10 academic units: arts, arts and sciences, business, divinity, education, health professions, law, nursing, pharmacy, and public health. Samford also fields 17 NCAA Division I teams that compete in the tradition-rich Southern Conference.