Published on February 24, 2014 by Zac Schrieber  
Sam Not Stan shirt

The Samford University athletics department officially unveiled its #SAMNOTSTAN marketing campaign Feb. 24 with the launch of www.samnotstan.com and the announcement of a limited-edition t-shirt to go on sale Feb. 27 during the Bulldog men's basketball game. 

The #SAMNOTSTAN campaign is a comprehensive digital campaign designed to gain awareness for both the University and athletics department, promote the academic and athletic achievements of Samford, while using an obvious tongue-in-cheek tactic to differentiate Samford from a peer university located in Palo Alto, Calif. 

"As a 1983 graduate of Samford, I would constantly have to explain to people that I went to Samford not Stanford," said Samford Director of Athletics Martin Newton. "Like many of our proud alums, I feel like Samford, similar to Stanford, is a world-class institution. With the help from our friends at Nike, we came up with a fun way to promote our University and create additional school spirit." 

Starting Feb. 27, www.samnotstan.com will sell the Nike t-shirts for $25 plus a $5 shipping-and-handling fee. A United States map is incorporated into the website design that will change colors of each state where a t-shirt is purchased from Stanford red to Samford blue to show the country that we are #SAMNOTSTAN

The campaign also includes an extensive social media presence. Fans are asked to take pictures of their t-shirts and post to their favorite social media platforms with the hashtag #SAMNOTSTAN

An additional feature of the Website is an Instagram widget which will showcase users' pictures displaying the featured #SAMNOTSTAN hashtag. Promotional t-shirts have been sent to selected individuals with Samford and Stanford ties, as well as certain members of the national sports media. 

The t-shirts will also be available at the Feb. 27 Samford vs. Appalachian State men's basketball game at Samford's Pete Hanna Center starting at 6 p.m. Tickets are available by calling (205) 726-DOGS or at www.SamfordSports.com/tickets.

Samford Athletics

 
Samford is a leading Christian university offering undergraduate programs grounded in the liberal arts with an array of nationally recognized graduate and professional schools. Founded in 1841, Samford is the 87th-oldest institution of higher learning in the United States. The Wall Street Journal ranks Samford 1st nationally for student engagement and U.S. News & World Report ranks Samford 37th in the nation for best undergraduate teaching and 97th nationally for best value. Samford enrolls 5,758 students from 48 states and 22 countries in its 10 academic schools: arts, arts and sciences, business, divinity, education, health professions, law, nursing, pharmacy and public health. Samford fields 17 athletic teams that compete in the tradition-rich Southern Conference, and ranks 1st nationally for its Graduation Success Rate among all NCAA Division I schools.