Samford Athletics Unveils #samnotstan Marketing Campaign
The Samford University athletics department officially unveiled its #SAMNOTSTAN marketing campaign Feb. 24 with the launch of www.samnotstan.com and the announcement of a limited-edition t-shirt to go on sale Feb. 27 during the Bulldog men's basketball game.
The #SAMNOTSTAN campaign is a comprehensive digital campaign designed to gain awareness for both the University and athletics department, promote the academic and athletic achievements of Samford, while using an obvious tongue-in-cheek tactic to differentiate Samford from a peer university located in Palo Alto, Calif.
"As a 1983 graduate of Samford, I would constantly have to explain to people that I went to Samford not Stanford," said Samford Director of Athletics Martin Newton. "Like many of our proud alums, I feel like Samford, similar to Stanford, is a world-class institution. With the help from our friends at Nike, we came up with a fun way to promote our University and create additional school spirit."
Starting Feb. 27, www.samnotstan.com will sell the Nike t-shirts for $25 plus a $5 shipping-and-handling fee. A United States map is incorporated into the website design that will change colors of each state where a t-shirt is purchased from Stanford red to Samford blue to show the country that we are #SAMNOTSTAN.
The campaign also includes an extensive social media presence. Fans are asked to take pictures of their t-shirts and post to their favorite social media platforms with the hashtag #SAMNOTSTAN.
An additional feature of the Website is an Instagram widget which will showcase users' pictures displaying the featured #SAMNOTSTAN hashtag. Promotional t-shirts have been sent to selected individuals with Samford and Stanford ties, as well as certain members of the national sports media.
The t-shirts will also be available at the Feb. 27 Samford vs. Appalachian State men's basketball game at Samford's Pete Hanna Center starting at 6 p.m. Tickets are available by calling (205) 726-DOGS or at www.SamfordSports.com/tickets.
ABOUT SAMFORD UNIVERSITY -- Samford University is a premier nationally ranked private university deeply rooted in its Christian mission. Founded in 1841, Samford is the 87th oldest institution of higher education in the United States. U.S. News & World Report ranks Samford 3rd among regional universities in the South. Samford enrolls 5,509 students from 45 states, the District of Columbia and 29 other countries in its 10 academic units: arts, arts and sciences, business, divinity, education, health professions, law, nursing, pharmacy, and public health. Samford also fields 17 NCAA Division I teams that compete in the tradition-rich Southern Conference.