Samford JMC to Create Sports-Media Program

Posted by Sean Flynt on 2014-02-26

Samford University’s Journalism and Mass Communication (JMC) Department and Athletics Department have agreed to a unique partnership to create a sports-media program.

The sports-media program will allow approximately 20 students per year to work in the Athletics Department in the following roles:

• Sports Journalism

• Sports Public Relations

• Sports Advertising

• Sports Broadcasting

• Sports Event Planning

As part of the collaboration, JMC and the Athletics Department will work to establish a sports-media minor within one year through the University Curriculum Committee. JMC will also offer sports broadcasting and sports photojournalism in fall 2014.

“We think this will be an important first step toward creating a sports media emphasis within the department,” said JMC chair Bernie Ankney. “Sports media will complement the department’s exceptional print journalism, broadcast journalism, public relations and advertising tracks. We want to show our support for Samford athletics and prepare our students for the rapidly expanding employment opportunities in the sports-media field. The hands-on experience students will get in the Athletics Department will be invaluable.”

The new partnership is announced as Samford JMC students and faculty complete work on the pilot episode for a reality television series that follows nine athletes from various sports as they navigate life at Samford. “The Student Athlete” is expected to be complete in May.

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ABOUT SAMFORD UNIVERSITY -- Samford University is a premier nationally ranked private university deeply rooted in its Christian mission. Founded in 1841, Samford is the 87th oldest institution of higher education in the United States. U.S. News & World Report ranks Samford 3rd among regional universities in the South. Samford enrolls 5,509 students from 45 states, the District of Columbia and 29 other countries in its 10 academic units: arts, arts and sciences, business, divinity, education, health professions, law, nursing, pharmacy, and public health. Samford also fields 17 NCAA Division I teams that compete in the tradition-rich Southern Conference.