Published on May 1, 2014 by Kara Kennedy  
White Darin

Samford University's Brock School of Business faculty member Darin White was recently appointed the chair of the national American Marketing Association's Sports Marketing Special Interest Group. The group is an international academic body that is charged with expanding the knowledge base of the field of sports marketing as well as further developing the sports marketing academic community through activities which involved research, teaching and the practice of sports marketing. 

"This is a very prestigious honor to have one of our professors chosen to chair this position at the national level," said Howard Finch, dean of the Brock School of Business.  "Darin's passion for sports will make him very successful in this role." 

White joined Samford's Brock School of Business in 2009 as an associate professor in marketing. The Brock School established the sports marketing concentration and program in 2013. The program allows enrolled business students the opportunity to specialize in sports marketing. White was appointed the coordinator of the program at that time. 

White added, "I am looking forward to putting Samford University on the map in the area of sports marketing in my role with the American Marketing Association.  I am honored to have this opportunity to serve in this capacity."


Samford is a leading Christian university offering undergraduate programs grounded in the liberal arts with an array of nationally recognized graduate and professional schools. Founded in 1841, Samford is the 87th-oldest institution of higher learning in the United States. The Wall Street Journal ranks Samford 1st nationally for student engagement and U.S. News & World Report ranks Samford 37th in the nation for best undergraduate teaching and 97th nationally for best value. Samford enrolls 5,758 students from 48 states and 22 countries in its 10 academic schools: arts, arts and sciences, business, divinity, education, health professions, law, nursing, pharmacy and public health. Samford fields 17 athletic teams that compete in the tradition-rich Southern Conference, and ranks 3rd nationally for its Graduation Success Rate among all NCAA Division I schools.