Published on April 13, 2016 by Betsy Bugg Holloway  
Branding initiative

The Samford brand is much more than a logo or trademark. Our brand is everything someone thinks of when they hear the Samford name. It represents the essential values of our university and ultimately the reason we exist as an institution.

The Samford brand is precious, and like all great organizations, we must manage and steward our brand with great care.

In an effort to do just this, Samford is undertaking an important research and identity project to improve the ways we communicate the mission, programs and brand of our university. This project will take several months to complete, and ultimately will culminate in an improved communication strategy and identity system for our university.   

We need YOUR involvement.This project begins with research that is entirely built around the input of the people who know Samford University best — our employees, students and alumni. A series of nine live focus groups will be conducted between April 18–21, and your voice is important to the success of this project. These gatherings will provide meals, fellowship and important discussion as we each contribute our ideas about Samford, our mission and our future.                  

View the complete list of focus group dates and times and register here.

Thank you for your participation in this important project for our university.

Betsy Bugg Holloway, Ph.D., is vice president for marketing and communication and professor of marketing in Samford’s Brock School of Business.

Samford is a leading Christian university offering undergraduate programs grounded in the liberal arts with an array of nationally recognized graduate and professional schools. Founded in 1841, Samford is the 87th-oldest institution of higher learning in the United States. The Wall Street Journal ranks Samford 1st nationally for student engagement and U.S. News & World Report ranks Samford 37th in the nation for best undergraduate teaching and 97th nationally for best value. Samford enrolls 5,758 students from 48 states and 22 countries in its 10 academic schools: arts, arts and sciences, business, divinity, education, health professions, law, nursing, pharmacy and public health. Samford fields 17 athletic teams that compete in the tradition-rich Southern Conference, and ranks 3rd nationally for its Graduation Success Rate among all NCAA Division I schools.