A Brock School of Business marketing major prepares students to pursue careers in advertising, sales, market research, retailing, product management, sports marketing and public relations.

Student Market Research Opportunities

Students have conducted comprehensive market research projects for a variety of businesses including Ronald McDonald House Charities of Alabama, The Harbert Center and Birmingham Health Action Partnership.

Marketing Electives 

We offer electives in international marketing, sports marketing, marketing communications and professional sales.

Sports Marketing 

Sports marketing courses offers students the opportunity to sports marketing as it relates to sports teams, events and merchandise. 

Job Placement 

Samford graduates have been placed with companies such as Eli Lilly, Daxko, Vitamin Water, Equifax, ESPN, WeWork, Buffalo Rock and Chick-Fil-A.

For more information about this major, please contact Darin White.

View Curriculum

Entrepreneurship, Management and Marketing Advisory Board

The Advisory Board for the Department of Entrepreneurship, Management and Marketing plays several important roles as a conduit to the business community. Board members provide guidance on course content so that our curriculum stays current with the needs of the profession. While some of the board members offer internships and jobs with their companies, the introductions our board members give us to other professionals in the business community are extremely valuable – both in terms of employment opportunities and mentorship for our students.

George Dennis

President, ZOOM Motorsports LLC

Robyn Felton

Chief Operating Officer, The Colonnade Group

Bernard Frei

President and Managing Director, 365 Inc./Sports Endeavors Inc.

Brandy Gibson

President, BF Gibson and Associates

Hernandez Gio

Assistant Manager of International Baseball, Los Angeles Angels

Dan Hall

Senior Marketing Manager, Portland Trailblazers

Gary Heise

Founder, Premier Sports Management

Jim Host

Founder, Host Communications

Joe Hutchinson

Senior Vice President of Licensing, The Collegiate Licensing Company

Ben May

Senior Director of Sports Management, SEC Network/ESPN

Richard McKay

President and Chief Executive Officer, Atlanta Falcons

Scott Myers

Executive Director, Alabama Sports Hall of Fame

Robbie Robertson

President, The Colonnade Group

Bob Roller

Director of Sports Management, Shriners Hospitals for Children

Tracy Teague

Vice President and Global Category Creative Director for Nike Basketball, Nike Inc.

Vince Thompson

President and Chief Executive Officer, MELT

Alan Verlander

Chief Operating Officer and Executive Director of Sports and Entertainment, JaxSports: Gator Bowl Sports/City of Jacksonville

Mike Verlander

Vice President of Business Development, Stewart Haas Racing

Jeremy Walls

Senior Vice President and Chief Marketing Officer, Miami Dolphins

Mark Whitworth

Vice President for Intercollegiate Athletics, Asbury University

Brad Williams

Founder, Huddle Inc.

Matt Yonan

President, Tigris Sponsorship and Marketing Inc.