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Bachelor of Science
Marketing
Be prepared to pursue a marketing career in any professional industry.
Is This Program for Me?
Students who thrive in the marketing major are interested in understanding how products, services and brands connect with consumers. They enjoy creative problem-solving and want to learn how organizations communicate value across a wide range of industries. Many students choose this major because they want hands-on experience and practical skills that prepare them for roles in areas like advertising, sales, digital marketing and market research.
This program is ideal for students who:
- Enjoy creative and strategic thinking
- Are curious about consumer behavior
- Communicate well across different platforms
- Want to apply marketing concepts in real-world settings
- Are motivated by collaboration and fast-paced environments
- Seek opportunities for internships and industry engagement
What Will I Learn?
The marketing major helps students develop expertise in areas such as marketing strategy, branding and consumer behavior. Coursework equips students to understand audiences, analyze data and create communication plans that support organizational goals. Students also build practical skills they can apply in internships and future careers, supported by an environment that integrates ethical and Christ-centered perspectives.
You’ll learn to:
- Understand and analyze consumer behavior
- Apply marketing principles in professional contexts
- Plan and evaluate marketing campaigns
- Use research tools and data to guide decisions
- Communicate clearly through written, visual and digital channels
“From my professors to my peers, Brock School of Business is full of driven individuals who pushed me toward success in every aspect of my life. As a marketing major, I felt equipped to enter any professional industry with confidence, determination and poise.”
Payton Kaloper '22
What Makes Us Different?
Marketing students gain experience through internships, career fairs, networking events and hands-on projects. These opportunities strengthen classroom learning and help students explore different fields within the marketing profession. The annual Entrepreneurship, Management and Marketing career night provides an additional opportunity to meet industry professionals and learn about internships or full-time roles.
Program Highlights
- Hands-on learning through internships, career fairs, networking events and real-world experiences
- Values-based learning supported by the university’s Christ-centered mission
- Strong faculty support from professors who teach, research and are active in their fields
- Career connections through the annual Entrepreneurship, Management and Marketing career night, plus other professional development opportunities throughout the year
Career Preparation
Students gain practical experience inside and outside the classroom, often completing internships with companies across a range of industries. Opportunities include marketing research, social media strategy, brand communication, sales and more. Regular professional development events help students build confidence and learn from employers throughout the year.
Prepare to Succeed
- Internship experience with organizations across different sectors
- Development of skills in marketing research, consumer behavior, content creation and communication
- Real-world learning opportunities that support career readiness
- Ethical and Christ-centered perspectives guiding decision-making in marketing contexts
- Networking with employers at the annual Entrepreneurship, Management and Marketing Department career night
Career Opportunities
- Marketing campaigns and strategy
- Brand management
- Consumer behavior research
- Digital marketing
- Social media marketing
- Fundraising
- Market research
- Sales and advertising
- Sponsorships
- Account management
Application Information
Freshman applications for next fall are open.Freshman Early Action applications close November 1st.The freshman first scholarship deadline is December 1st.Transfer applications for the spring semester close Dec. 15.Freshman FAFSA priority and scholarship deadlines are Feb. 15.Decision day is coming! Freshman applications for fall enrollment close May 1st.Transfer applications for fall enrollment close July 1st.Freshman applications for fall enrollment are closed. Applications for next year open August 1st.Transfer applications for fall enrollment are closed. Applications for next year open September 1st.
