A Brock School of Business marketing major prepares students to pursue careers in advertising, sales, market research, retailing, product management, sports marketing and public relations.
Student Market Research Opportunities
Students have conducted comprehensive market research projects for a variety of businesses including Ronald McDonald House Charities of Alabama, The Harbert Center and Birmingham Health Action Partnership.
We offer electives in international marketing, sports marketing, marketing communications and professional sales.
Sports marketing courses offers students the opportunity to sports marketing as it relates to sports teams, events and merchandise.
Samford graduates have been placed with companies such as Eli Lilly, Daxko, Vitamin Water, Equifax, ESPN, WeWork, Buffalo Rock and Chick-Fil-A.
For more information about this major, please contact Darin White.
Entrepreneurship, Management and Marketing Advisory Board
The Advisory Board for the Department of Entrepreneurship, Management and Marketing plays several important roles as a conduit to the business community. Board members provide guidance on course content so that our curriculum stays current with the needs of the profession. While some of the board members offer internships and jobs with their companies, the introductions our board members give us to other professionals in the business community are extremely valuable – both in terms of employment opportunities and mentorship for our students.
President, ZOOM Motorsports LLC
Chief Operating Officer, The Colonnade Group
President and Managing Director, 365 Inc./Sports Endeavors Inc.
President, BF Gibson and Associates
Assistant Manager of International Baseball, Los Angeles Angels
Senior Marketing Manager, Portland Trailblazers
Founder, Premier Sports Management
Founder, Host Communications
Senior Vice President of Licensing, The Collegiate Licensing Company
Senior Director of Sports Management, SEC Network/ESPN
President and Chief Executive Officer, Atlanta Falcons
Executive Director, Alabama Sports Hall of Fame
President, The Colonnade Group
Director of Sports Management, Shriners Hospitals for Children
Vice President and Global Category Creative Director for Nike Basketball, Nike Inc.
President and Chief Executive Officer, MELT
Chief Operating Officer and Executive Director of Sports and Entertainment, JaxSports: Gator Bowl Sports/City of Jacksonville
Vice President of Business Development, Stewart Haas Racing
Senior Vice President and Chief Marketing Officer, Miami Dolphins
Vice President for Intercollegiate Athletics, Asbury University
Founder, Huddle Inc.
President, Tigris Sponsorship and Marketing Inc.