A Brock School of Business marketing major prepares students to pursue careers in advertising, sales, market research, retailing, product management, sports marketing and public relations.

Student Market Research Opportunities

Students have conducted comprehensive market research projects for a variety of businesses including Ronald McDonald House Charities of Alabama, The Harbert Center and Birmingham Health Action Partnership.

Marketing Electives 

We offer electives in international marketing, sports marketing, marketing communications and professional sales.

Sports Marketing 

Sports marketing courses offers students the opportunity to sports marketing as it relates to sports teams, events and merchandise. 

Job Placement 

Samford graduates have been placed with companies such as Eli Lilly, Daxko, Vitamin Water, Equifax, ESPN, WeWork, Buffalo Rock and Chick-Fil-A.

For more information about this major, please contact Darin White.

View Curriculum

Entrepreneurship, Management and Marketing Advisory Board

The Advisory Board for the Department of Entrepreneurship, Management and Marketing plays several important roles as a conduit to the business community. Board members provide guidance on course content so that our curriculum stays current with the needs of the profession. While some of the board members offer internships and jobs with their companies, the introductions our board members give us to other professionals in the business community are extremely valuable – both in terms of employment opportunities and mentorship for our students.

Randy Adamy

President, O'Henry's Coffee Birmingham, Alabama

Ted Alling

Chief Executive Officer, Access America Transport
Lookout Mountain, Tennessee

Michael Bell

Founding Partner, The Modern Brand
Birmingham, Alabama

Laura Brooks Bright

Marketing Team Leader, Baptist Health Systems
Birmingham, Alabama

Brandy Gibson

President and Chief Executive Officer, BFG & Associates LLC
Birmingham, Alabama

David Oakley

Senior Managing Director, Berkadia LLC
Birmingham, Alabama

Jeff Stephens

Senior Director of E-Commerce, Dave Ramsey Ministries
Nashville, Tennessee

Keith Brown

Co-Founder and Partner, State Traditions
Birmingham, Alabama

Chad Trull

President and Chief Executive Officer, HospiceLink
Birmingham, Alabama

Dan Pahos

Owner, Home Instead
Birmingham, Alabama

Dan Hall

Account Supervisor, Client Consulting + Services, GMR
San Francisco, California

Greg Boggs

Co-Founder and Executive Vice President, University Fan Cards
Birmingham, Alabama

Cliff Bell

Senior Manager, Client Strategy and Consulting, CBRE Inc.
Birmingham, Alabama

Joie Campeaux Smith

Senior Territory Sales Manager, Mission Pharmacal
Birmingham, Alabama

Elizabeth Gettys

Account Executive, Burke Inc.
Cincinnati, Ohio

Chad Glover

Vice President and General Manager, MedMined at Becton Dickinson
Birmingham, Alabama

Anderson Hicklen

Managing Partner, AIM Group
Opelika, Alabama

Charlie Nelson

Projects Manager & Counsel, Nelson Brothers Incorporated
Birmingham, Alabama