Institutional effectiveness is the systematic, explicit, and documented process of measuring performance against mission in all aspects of an institution (SACSCOC Resource Manual, 2012).

Samford University's commitment to collaborative, cyclic and integrative improvement provides the means to make evidence-based decisions for its administrative, educational support, and academic functions.


The Office of Institutional Research and Assessment (OIRA) facilitates institutional effectiveness processes at Samford University. A listing of the personnel, their respective roles, and contact information are located on the "Contact Us" page.


Institutional Effectiveness at Samford University is ensured by a strong relationship between institutional data analytics and institutional assessment practices. Randy Swing in “A New Vision for Institutional Research” defines the new role of institutional research as “coaching a wide array of data consumers, managing institution-wide data and analytical requirements, and orchestrating “the economics of institutional research” in balancing information supply and demand.” We realize that assessment and research are partners in helping the institution maintain quality measures.

The Office of Institutional Research and Assessment utilizes these data processes to enable academic, administrative and educational support units to make the best decisions possible in order to efficiently manage the University, contribute to the global community, and to enhance student learning. Webpages within this site address many of these processes.

Institutional Effectiveness Model Graphic