Published on April 19, 2016 by Sean Flynt  
Samford University's PRSSA Team
Samford University's PRSSA Team

A Samford University team is a finalist in the Public Relations Student Society of America’s (PRSSA) 2016 Bateman Case Study Competition. The Samford team of Emily Duval of Nashville, Tennessee, Allie Haywood of Vestavia Hills, Alabama, Lauren Hutchens of Boca Raton, Florida, Kathleen Sharp of Boca Raton, Florida, and Paige Shelby of Franklin, Tennessee, will join teams from the University of Alabama and Loyola University in Chicago May 18 for presentation of their projects and final judging.

Annually, the Bateman Case Study Competition challenges teams of college students on their ability to develop and present a comprehensive public relations campaign. Two of the main goals of this year’s Bateman Competition were to raise campus and community awareness about Student Veterans of America (SVA) and its programs, and to make student veterans and their families informed consumers of their GI Bill benefits.

Seventy teams from across the country developed strategies to support SVA in its mission to share student veteran information around the globe, as well as to increase the support and networks for these deserving individuals. Each team was then judged on the research, creation, implementation, evaluation and measurement of their public relations campaign on behalf of SVA.

“Our student team has excelled this year with its hard work on this competition,” said Samford PRSSA adviser Elizabeth “Betsy” Emmons (Journalism and Mass Communication). “To be selected as one of the national finalists is affirmation of its professional skills, its diligence and its commitment to the process. As a result, the students have demonstrated that they have what it takes to be a success in the marketplace after they graduate this spring.”

Emmons and PRSSA adviser Philip Poole (Marketing and Communication) will travel with the team to the competition in Chicago.

Samford is a leading Christian university offering undergraduate programs grounded in the liberal arts with an array of nationally recognized graduate and professional schools. Founded in 1841, Samford is the 87th-oldest institution of higher learning in the United States. Samford enrolls 5,791 students from 49 states, Puerto Rico and 16 countries in its 10 academic schools: arts, arts and sciences, business, divinity, education, health professions, law, nursing, pharmacy and public health. Samford fields 17 athletic teams that compete in the tradition-rich Southern Conference and ranks 6th nationally for its Graduation Success Rate among all NCAA Division I schools.