Samford University Trademarks

Samford University trademarks include the names, nicknames, logos, symbols, mascots and other insignia that are associated with Samford and can be distinguished from those of other institutions or entities. Samford trademarks are the property of Samford University, and their unauthorized use is prohibited. The university, in cooperation with our licensing agent, Affinity Licensing, enforces our trademark rights.

Any person, business or organization must obtain approval and/or a license to use Samford University’s trademarks and logos in any manner and for any purpose.

Who Needs to Become Licensed?

Any group or individual that wishes to trade on the goodwill associated with Samford’s marks, and benefit commercially from utilization of those marks, must become licensed in order to do so. A vendor is not required to become licensed in order to resell products produced by a licensed manufacturer, so long as they do not further embellish the product or expand on the use of the insignia.

Become a Licensed Vendor

Start the process by registering with Affinity Licensing online at

Trademark Information

Samford’s federally registered trademarks include:

  • Samford™
  • Samford University®
  • Names of academic schools
    • Beeson Divinity School®
    • Brock School of Business®
    • Cumberland School of Law®
    • Howard College of Arts and Sciences®
    • Orlean Beeson School of Education®
    • Moffett & Sanders School of Nursing®
    • McWhorter School of Pharmacy®
  • All university logos and spirit marks
  • Other specific phrases and marks

Student & Campus Partners

All university departments and student organizations must use vendors that are officially licensed with Affinity, even for products given away or sold at cost, to ensure consistency of the use of the marks and brand standards. Additionally for students, before an order is placed, they must submit the proposed artwork to Bulldog Central to receive approval from the Division of Student Affairs. Without this internal approval, the artwork will not be approved in the Affinity Gateway.