Samford Essentials is intended for internal use and contains the latest facts, accomplishments and “talking points” we are using in our external communications and promotions. In essence, this will serve as the guiding document to assure we are communicating in a consistent manner about the university and our academic programs. This will be especially important to those of us who work in marketing and communication and admission. We will use this to guide our work on the website, the development of recruitment materials, and our external media communications. Similarly, this will be very useful for those of you who speak about the university to internal and external audiences.
This will be a “living” document that will be updated every semester with the latest facts and information. You will find the publish date on the first page in subsequent versions.