Are you a sports fan that’s bored with traditional coverage of the world of sports? You have come to the right place. This page will highlight “analytic oriented” information on the sports we all love to watch that you can’t find elsewhere on the web. And you don’t need to have a Ph.D. in statistics to comprehend what you will find here. From the hallowed grass of Wimbledon to the gridiron of the Iron Bowl, the research you find here will present you with a completely different view of the game, whatever your favorite sport might be.

Most articles are written by Samford University faculty, sports industry professionals that partner with Samford or students in one of the four sports oriented academic programs on campus (sports media in the Journalism and Mass Communications department, sports administration in the department of Kinesiology, sports marketing in the Brock School of Business, and sports medicine in the School of Health Professions).

Photo chelsea football
Chelsea FC’s Social Media Following May Not Come from Where You Would Expect
Most of the English Premier League Club’s Twitter overall followers are from African nations, while smaller populated nations like Botswana, the Maldives, and Malta make their way into the top 5 per-capita followership.
Photo soccer image
The Magic Goal Differential For Survival in Big 4 European Football Leagues
Goal differential is a strong indicator of success in European football; the best teams have high goal differentials, and the relegated teams have low goal differentials. However, is there a magical number to ensure survival? This study dives into the highs and lows of goal differential in European football and attempts to find the magic number for the Big 4 leagues.
Photo Robertson and Clucas
Second Year Syndrome: Why Promoted Bundesliga teams Take Longer to Find Stability than Teams in the Serie A, La Liga, and EPL
Second Season Syndrome is a term used in European football when a newly promoted club survives year one and gets relegated year two. We collected data from the Bundesliga, EPL, La Liga, and Serie A over the last 15 years in order to determine is this truly is a trend amongst newly promoted football team. Our results indicate teams in the Bundesliga are significantly more likely to fall prey to Second Season Syndrome than teams in the other three leagues.
Photo nfl money graphic
Where Should NFL Teams Invest Their Financial Resources?
This is a study of National Football League (NFL) teams’ spending on specific positions relative to the allowable salary cap space, which dictates how much team can spend on player salaries in a given season. By studying some of the most and least successful teams in recent memory, we can discover which positions require the most financial investment for a team to be successful.
Photo Acuna at bat
Ronald Acuna Jr. is a Future MVP
Baseball season finally kicked off on April 1, 2021 and it’s had an exciting start.
Photo Grace Sports Talk
Sports Analytics Student Research Highlighted on Sports Talk 99.5 FM
Samford senior finance and sports analytics student Samuel Leonard’s research on how the current RPI model used by the NCAA to select teams for the Baseball College World Series favors Power Five teams – particularly those from the north – was discussed in detail on Sports Talk 99.5 FM.
Photo Colton Houston
HD Intelligence Brings Advanced Analytics to College Basketball
March Madness may have concluded for the 2020-2021 basketball season, but the use of sports data analytics in basketball will only continue to rise.
Photo su first base
Does RPI give an unfair advantage to Power Five conferences in College Baseball?
After the changes in the RPI model were implemented, there was a significant uptick in the number of northern teams receiving at-large bids into the college baseball playoffs. While this seems like a win for northern teams, these changes have also given an extra advantage to another group of teams, those from the Power Five conference.
Photo Bennett Square
Gone Pro: Another Brock School of Business Alumnus Scores Big-League Opportunity
After playing baseball for Samford University and receiving his Bachelor of Science in Business Administration in December 2019, Mathew Bennett has encountered numerous opportunities that are helping shape the future of his career in the business side of baseball.
Photo College basketball study
Did Minimal Crowds in 2020/2021 Impact College Basketball Home Team Performance?
An analysis of 19,285 Division I Men’s Basketball games from 2017 to 2021 showed that the home winning percentage during the 2020/2021 season declined significantly. In addition, we found that the average number of fouls called on the visiting team during the 2020-2021 season was significantly lower than the number of fouls called on the visiting team during the previous three seasons. We also found that home team performance in terms of points scored, shooting percentage, rebounds, etc. declined significantly while visiting team performance remained relatively stable.
Photo baseball
Students Attend Baseball Analytics Conference
The annual conference, held this year from March 11th to March 14th, is the premier international conference devoted to advanced statistical analysis in Major League Baseball (MLB) and the sport of baseball.
Photo March Leaderboard
Samford’s March Madness Leaderboard 2021 - Sweet Sixteen
Please visit this page each day during the 2021 March Madness Tournament to see which groups/departments on Samford’s campus are in the lead. (Sweet Sixteen)
Photo March Leaderboard
Samford’s March Madness Leaderboard 2021
Please visit this page each day during the 2021 March Madness Tournament to see which groups/departments on Samford’s campus are in the lead.
Photo samford march madness
Join Samford’s March Madness Matchup 2021
As the 2021 NCAA Division 1 Men’s Basketball Tournament is approaching, senior sports marketing student Mallory Messer has been working on the launch of a campus wide competition known as the Samford March Madness Matchup.
Photo image002
What’s Wrong With College Basketball’s Blue Bloods This Year & How Can They Still Make the NCAA Tournament?
This article details how college basketball’s Blue Bloods are not performing as well this year as they have in years past. It dives into two main factors contributing to this: basketball’s move towards the three ball and the increase in one-and-done players.
Photo Leeds United
A Forecasting Model to Predict Where Leeds United F.C. Will Finish in the Table
The Center for Sports Analytics developed the 2020/2021 Leeds United F.C. Projection Model to help fans understand how Leeds is performing relative to nine recently promoted Championship teams that successfully survived their first season in the EPL without being relegated.
Photo baseballs
The Most Important Member of an MLB franchise
Who deserves the most credit for a winning season? Who should take the heat for a losing season? Owners and general managers organize the transactions of the top players on each team, but the managers and players actually execute on the field. I conduct a variance decomposition analysis across Major League Baseball organizations from 1975-2019 to help determine each role’s impact on a team’s winning percentage.
Photo USWNT Celebrates
The US Women’s National Team Uses Data Analytics to Continue their Success
The U.S. Women’s National Team has dominated the soccer world for a long time. They have shown their dominance by winning four World Cups since 1991 and have never fallen below number 2 in FIFA’s Women’s rankings. There is no denying this team is talented, but with this much success people often ask the question ‘How does a team continue their success over decades?’

More Posts