Are you a sports fan that’s bored with traditional coverage of the world of sports? You have come to the right place. This page will highlight “analytic oriented” information on the sports we all love to watch that you can’t find elsewhere on the web. And you don’t need to have a Ph.D. in statistics to comprehend what you will find here. From the hallowed grass of Wimbledon to the gridiron of the Iron Bowl, the research you find here will present you with a completely different view of the game, whatever your favorite sport might be.

Most articles are written by Samford University faculty, sports industry professionals that partner with Samford or students in one of the four sports oriented academic programs on campus (sports media in the Journalism and Mass Communications department, sports administration in the department of Kinesiology, sports marketing in the Brock School of Business, and sports medicine in the School of Health Professions).

Photo Tua Tagovailoa pre snap versus the Auburn, Nov 27, 2018
The Quarterback Effect According to SBRnet
Every April, a handful of quarterbacks are selected in the first round of the NFL Draft, with 12 quarterbacks being selected in the Top 7 over the past four seasons.
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A New Football Quarterback Statistic Tries to Assess What Matters Most
This research was done to try and find a better way to measure the success of a quarterback. It was able to lead to some very intriguing discoveries.
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Sports Brand Affinity Among Universities
If these colors become part of the school and fanbase's identity, are these jersey providers obtaining the same level of affinity that the colors are?
Photo Blackhawk flyover
Die-Hard or Fair-Weather Fans? Ranking All 32 NFL Fan Bases
The National Football League and its fans have experienced a lot in the past five years. Fan bases have grown and shrunk, but the intensity of these groups is what is really worth monitoring. Of the 32 NFL teams, which teams truly have the best fans?
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Do Yellow Cards Impact Chances of Winning in European Pro Soccer? It Depends on Which Country You Play In
How much do fouls affect winning? This is an age-old question in all sports. Should teams play a less physically aggressive style to have a better chance of winning, or should they even consider fouls a factor?
Photo France champion of the World Cup Russia 2018
Predicting World Cup Success
Every four years, the world turns its attention to the World Cup. While familiar legends and new faces take the field, there always seems to be drama that unfolds.
Photo UAB Dragon
How does UAB Football bounce back after Coach Clark’s retirement?
On the morning of June 24th, UAB Blazer football fans awoke to news they likely were not expecting to hear for a long time. Bill Clark, undeniably the program’s most successful head coach, had announced that he was retiring due to long-lasting chronic back issues.
Photo BurnleyStadium
How Possession and Opening Goals can Predict Relegated Teams in the Premier League
The Premier League provides quite the spectacle season in and season out. Aside from the memorable on-field moments, the battle on the table heightens the drama in each and every matchweek.
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Professional Soccer Technical Reports
Technical reports are published by students in the Center for Sports Analytics at the end of the season for various professional soccer leagues in order to analyze how the game is progressing. The reports contain league level analysis as well as an appraisal of each team's performance.
Photo State Farm
Sponsorship Slam Dunk or Absolute Air Ball? : A Breakdown of NBA Sponsorship by Social Media Affinity
This article explores which NBA naming rights sponsors are receiving the best/worst return on their investment by analyzing social media affinity through the Zoomph database.
Photo soccer presentation
Statistical Insights: When Should I Cross the Ball in Soccer?
Crossing is one of the most common ways to score a goal in the game of soccer. When a team is attacking and trying to score, when is the right time to put the cross into the box? It may not be as simple as you think.
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Determining Rivals Based on Social Media Activity
Rivalries are a critical aspect of any sport. There is always that one team that you want to beat more than anyone else. Do a team’s fans follow the team they want to beat most on social media so that they can be kept up-to-date on what it is they are doing?
Photo Cristiano Ronaldo
How Did Ronaldo’s Return to the Premier League Affect Manchester United’s Performance?
In the 2021-22 Premiere League season, Cristiano Ronaldo decided to leave Juventus and come back to Manchester United after leaving them for Real Madrid back in 2009. How did this affect the team? Positively, negatively or did nothing change at all?
Photo KaneChart
Can Harry Kane become the second All-time scorer of the EPL and surpass Wayne Rooney?
Harry Kane, Tottenham Hotspurs's forward, is, currently, the fifth player with the most goals scored in the Premier League with 181 goals to be exact.
Photo USLChampion
xG For The Win: Analyzing Expected Goals in the USL
Data and analytics have continued to permeate sports everywhere, and the biggest sport in the world is no exception.
Photo New Cover Image
MLB Winning Percentage Breakdown: Which Statistics Help Teams Win More Games?
Bill James is a world-famous American baseball writer and statistician who is known for his analytical contributions to the game of baseball. One of his largest contributions was the Pythagorean Theorem of Baseball.
Photo Freddie Freeman batting
Freddie Freeman and Matt Olson Comparison
In the Major League Baseball offseason, the Braves lost Freddie Freeman and acquired Matt Olson to replace him. If we compare these 2 players from the 2021 season looking at stats like batting average, obp, ops and even stats like wOBA, it is obvious that Freeman is more of a high-average hitter while Olson is more of a power hitter. So, what is more valuable in today’s game, high average or high power?
Photo First Energy Stadium
NFL Naming Rights Sponsorship: Who’s Getting the Best Return on Investment?
This article breaks down naming rights sponsorship in the NFL and shows how well they are performing based on social media affinity.

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