Samford University’s Brock School of Business recently was recognized by the Sales Education Foundation as a “Top University Sales Program” in the foundation’s Annual magazine.
The program was recognized for its low faculty-student ratio, and the ability to connect students with quality internships, mentors and employers. Other contributing factors for the recognition are the program’s required sales internship and its Customer Relationship Management course in which students get hands-on experience with Salesforce.com, the industry-standard CRM platform.
Brock School of Business students have had the opportunity to enroll in the Professional Sales Concentration since 2015. The concentration requires students to take three classroom courses plus a sales-related internship. All students in the concentration enroll in Professional Selling, a course that pushes students to hone their communication skills while developing a deep understanding of the dynamics of the buyer-seller relationship. The course engages students with traditional role plays as well as cutting-edge video interviewing technology. Students also take the CRM course that focuses on relationship development. A sales-related elective and the sales internship round out the curriculum.
“This recognition by the Sales Education Foundation is a testament to the quality of our program at Samford and its students,” said Clif Eason, Samford assistant professor of marketing. “Employers have consistently told us that sales and relationship-development skills are amongst their highest priorities when hiring. Our program is designed to meet those business needs head-on by providing students with a rigorous learning experience that engages students in meaningful ways.”
Sally Stevens, Sales Education Foundation executive director, stated that sales education programs are gaining traction in business schools. These programs are growing in large part because of the dedication of professors and administrators to the vision of offering competitive programs that allow students in sales to compete in the global economy.